Urbana 25 Recruitment Toolkit: Inspire, Equip, Mobilize (Updated May 2025)
This recruitment toolkit equips staff with everything they need—templates, graphics, slides, and more—to inspire and mobilize students, faculty, alumni, and communities for Urbana 25.
Updated with New Resources, including TWO new promo videos! (May 2025)
Welcome to the Urbana 25 Recruitment Toolkit—your go-to resource for inspiring and mobilizing students, faculty, alumni, churches, and communities for Urbana 25. Everything you need is organized and linked below for easy access. Let’s work together to make this conference unforgettable!
More resources are on the way—stay tuned for updates in the coming weeks!
Promo Materials
Promo Videos
- Through the Years (NEW!): A moving story of Urbana’s legacy—and a call to join in discovering your place in God’s story.
- Bring Your Questions (NEW!): Speaks directly to a hunger for purpose, direction, and calling. What if Urbana is the space where their biggest questions find clarity?
- Original Promo Video: Share and download the official promo video.
Flyers & Cards
- One Pager: A concise, eye-catching flyer with all the key details. Download | Order Print Version
- LeadX Flyer: Promote the exclusive student leadership opportunity, LeadXperience. Download | Order Print Version
- Invitation Card: A simple, beautiful card linking to the Urbana website. Download | Order Print Version
Stickers
- Stickers: Snazzy Urbana stickers perfect for laptops, water bottles, and more! Order Stickers from the InterVarsity Store.
Digital Media
- Social Sharing Toolkit: Share Urbana 25. (public access)
- Design Files:
- Urbana 25 Style Guide
- Includes visual guidelines, graphics, fonts, and more - InterVarsity Staff Access (requires login)
- Slide Decks: Urbana announcement slide deck.
- Event Photos: Download professional photos from previous Urbanas.
- Graphics (NEW!):
Communication Templates
- Announcement Scripts: Talking points and tips for casting vision and recruitment.
- Email Templates (NEW!): Pre-Written Emails to Copy/Paste & Edit.
- Social Media Templates (NEW!):
- Canva Template #1: Co-brand with your chapter logo
- Canva Template #2: General Promo
Email Templates (New!)
Pre-written emails you can easily copy, paste, and customize—whether you’re using Mailchimp, Outlook, or another email platform. How to Use:
- Download the .HTML files
- Add .HTML file to your email platform
- If using an email marketing platform (e.g., Mailchimp, Constant Contact), upload the file as a template.
- If using Outlook or Gmail, open the file in a web browser, copy the content, and paste it into a new email.
- Customize Your Message and send!
Planning Tools
- Church and Ministry Activation Guide (NEW!): Share with your pastor and church leadership
- FAQs: Access the FAQs for Urbana 25.
- Recruitment Checklists: Step-by-step guidance for group leader's recruitment efforts (New!).
- Vision Casting and Talking Points: A simple guide to casting vision for Urbana 25 (New!).
Need Help?
- Email: urbana@intervarsity.org
- Teams Channel: Urbana 25 ? | All InterVarsity Staff
Let’s inspire, equip, and mobilize for Urbana 25!
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About the authors
Andy Kim is a strategist, storyteller, and ministry leader who helps the next generation imagine and pursue their place in God’s global mission. He currently serves as Associate Conference Director for Urbana, InterVarsity’s triennial student missions conference that has inspired hundreds of thousands to say “yes” to God’s global call.Andy has helped shape multiethnic leadership development, intercultural formation, and missional innovation across a variety of roles within InterVarsity and higher education—including as a campus minister at Northwestern University, Director of Intercultural Development at Trinity International University, and Multiethnic Resource Director for InterVarsity's Multiethnic Ministries. Most recently, he served as Associate Director of InterVarsity’s Creative Labs where helped launch the Ministry Playbook, a digital training platform that has equipped thousands of staff, students and partners in campus ministry across the country. He holds an MDiv from Trinity Evangelical Divinity School and a BA from Northwestern University. He and his wife Madeline live in Urbana, Illinois, with their three children.